Angelina Zaretskaya
PR & Comms • UK, UAE & Remote
I’m Angelina, a PR specialist based in Dubai.
My background spans international political and commercial organizations across the UK and the EU.
I hold a master’s degree in Public Relations from City St George’s, University of London, studied International Relations at Harvard, and earned a BA in Business in Warsaw, Poland.
Work Experience
Communications Officer — International Maritime Organization, UN
APR'26 – JUL'26 • LONDON, UK
Supported IMO’s communications during a volatile period for global maritime security, including rising tensions around the Strait of Hormuz and high-stakes decisions on Russia’s shadow fleet. Developed press materials, communication strategies, website promotion plans, and social media content; liaised with journalists, represented the organization at key events, monitored analytics, and ensured accurate translations across official digital platforms.
Conducted a comprehensive audit of the organization’s website: assessed visual identity, UX, navigation and content structure, and developed a strategy with improvement recommendations.
Wrote press releases and news articles for the organization’s official channels.
Prepared recommendations for building a unified communication strategy, including the sustainability (ESG) direction.
Analyzed the effectiveness of all communication channels: press releases, publications, media inquiries, web pages, social media, video and photo content, with year-over-year insights to inform future strategy
PR Manager — Aloha Travel
JAN'25 – APR'26 • REMOTE
Grew a travel blog to 68K followers through strategic PR campaigns, brand collaborations, and media outreach. Rebranded the project: developed new positioning, visual identity, and content strategy aligned with the travel niche. Drafted press releases, proposals, and sponsored content, tracked analytics to optimise engagement.
Developed a unified visual concept reflecting the brand’s premium positioning and redesigned the account.
Created a content strategy with daily publications.
Introduced unique engagement and loyalty mechanics: a “traveler’s passport”, a weekly travel news digest, and welcome gifts for clients before their trips.
Hotel Collabs
I partner with hotels to create engaging user-generated content that showcases their spaces, atmosphere, and guest experience. Depending on the brief, I handle everything from filming to final edit.
Client: Zinar Castle; Krakow, Poland Brief: Full property review with a focus on the spa and the castle’s authentic, comfortable atmosphere.
🎥 Watch video
Client: Global Luxury Properties; Antibes, France Brief: Apartment tour with a focus on the grounds and things to do on site.
🎥 Watch video
Client: Hay Adams; Washington, D.C., USA Brief: In-room breakfast feature highlighting the hotel’s dining service.
🎥 Watch video
Client: Safira Hotel; Zanzibar, Tanzania Brief: Aesthetic video capturing the luxury look and feel of the property.
🎥 Watch video
University Projects
A selection of university projects developed during my Master’s studies and in my own time. Alongside university work, I run and grow my personal blog and take on freelance creative projects.
Developed my personal brand strategy from scratch and grew an audience of 11,000 followers in one month of organic growth. Built trust with the audience through consistent storytelling and authentic content, generating millions of views.
My concept of a native prediction market feature integrated directly into the Revolut app.
Built a media kit for Airbnb’s remote-work service, applying media theory to the rise of extended stays.
Created a research dossier on Golden Goose’s phenomenon of artificial distressing, combining four types of sources: brand communication, fashion theory, press coverage, and my own field research at the London store.
Critically analyzed Dove’s campaign against TikTok’s Bold Glamour filter using four persuasion theories, evaluating its strategy, messaging, audience, and effectiveness.
Education
City St George's, University of London
MA PR & Strategic Communications
2025-2027
Harvard University, Cambridge, USA
Summer School in International Relations
2025
ASBIRO Business School, Warsaw, Poland
BA Management
2020-2023
Contacts